Our Goals

Our Goals

Utilmira exists to close the information gap between Israeli utility providers and the households they serve. Utility bills in Israel are set by regulators and updated periodically, but the practical impact of those changes on a specific family in Haifa or Beer Sheva is rarely explained clearly. We want every household — regardless of income, education level, or technical background — to be able to open our site and understand within minutes what they are paying and why. Our medium-term goal is to cover all major household utility costs in Israel, including gas and municipal rates, with the same depth we currently offer for electricity and water. Beyond calculation, we aim to make energy efficiency a practical, actionable concept rather than an abstract aspiration.

Transparency and Accuracy

Real-Time Tariff Accuracy

We maintain a dedicated data pipeline that monitors official publications from the IEC and the Israeli Water Authority and triggers a rate update in our system within 48 hours of any change. Every calculator page displays the tariff version currently in use with a link to the source document. Accuracy is non-negotiable for us because a miscalculated estimate directly harms the household relying on it.

Full Calculation Transparency

Utilmira does not hide its methodology. Every result screen shows the tariff blocks applied, the per-unit rates used, and the formula behind each line of the estimate. We publish our calculation methodology in plain language on our documentation page. If you spot an error or a discrepancy with your actual bill, we want to know and we respond within one business day.

Independent and Unbiased

We accept no advertising from utility companies, appliance brands, or solar installers, and we have no affiliate relationships that could influence our recommendations. When we suggest an appliance upgrade or a behavioural change, it is because the numbers in your specific household profile support that conclusion. Our revenue comes entirely from plan subscriptions, so our incentive is always your satisfaction.

Accessibility and Impact

Free Access for All Households

Energy poverty is a real issue in Israel, disproportionately affecting large families and lower-income households in the periphery. Keeping core calculation tools permanently free means that the people who most need to understand and reduce their bills can access Utilmira without any financial barrier. We will never move the essential calculator behind a paywall.

Measurable Savings at Scale

Our long-term goal is to help Israeli households collectively reduce annual utility spending by a meaningful, measurable amount. We track anonymised, aggregated savings estimates across our user base and publish an annual report showing real-world impact. Each recommendation in Utilmira is designed with a realistic, achievable savings figure attached rather than a vague promise.

Expanding to All Household Utilities

Electricity and water are our foundation, but Israeli households also pay for gas, municipal services, and in some cases communal building fees. Our roadmap includes calculators for each of these areas, built to the same standard of accuracy and transparency. We plan to release a natural gas cost estimator within the next twelve months.

Supporting the Energy Transition

Israel has ambitious renewable energy targets, and rooftop solar is an increasingly viable option for homeowners. Utilmira's solar modelling tools are designed to help households make an evidence-based decision about installation, free from the sales pressure of installer quotes. We want to accelerate the energy transition one accurate calculation at a time.