The People Behind Utilmira
Utilmira is built by a compact team that combines deep knowledge of Israeli energy regulation with practical software engineering and user experience design. We are based in Tel Aviv and work closely with energy efficiency consultants across the country. Everyone on the team uses Utilmira for their own household, which keeps us focused on making it genuinely useful rather than merely technically correct.
Noa Bergman
Co-Founder & CEO
Noa spent eight years as a regulatory analyst at an Israeli energy consultancy before co-founding Utilmira. She leads product strategy and maintains the team's relationships with regulatory bodies to ensure tariff data is always current. Noa holds a master's degree in public policy with a specialisation in energy markets from Tel Aviv University.
Eran Shachar
Co-Founder & CTO
Eran built the core calculation engine that powers every Utilmira tool, designing it to handle the layered block tariff structures used by both the IEC and the Israeli Water Authority. He previously led backend development at a fintech startup focused on household budgeting. Eran is responsible for data pipeline architecture and system reliability.
Liora Mizrahi
Energy Efficiency Analyst
Liora brings ten years of field experience conducting household energy audits across Israel, from apartments in central Tel Aviv to large family homes in the Galilee. She translates audit findings into the practical recommendations that power Utilmira's personalised savings plans. Her regional knowledge ensures that climate and usage pattern differences across Israel are accurately reflected in the tool.
Tal Peretz
Product Designer
Tal leads UX and interface design with the goal of making complex tariff data accessible to users with no technical background. Before joining Utilmira he designed digital products for two Israeli government ministries, giving him experience in building tools that serve diverse populations. He runs regular usability sessions with households across different income levels and regions.
Miri Cohen
Data Engineer
Miri maintains the automated systems that monitor official tariff publications and push updates into Utilmira's calculation engine. She also builds the aggregated, anonymised reporting that tracks collective savings across the user base. Miri holds a degree in statistics and computer science from the Hebrew University of Jerusalem.